The real competitive edge of your IP isn’t your edits — it’s you.

You’re not struggling with content because your skills aren’t good enough.

You’re struggling because you’re too far away from your audience.

Think about it.

Some delivery guys film with shaky phones and blurry footage, yet you can’t stop watching — because it’s real.

And then you look at top creators , like Dan Koe.

His edits are simple, nothing fancy.

But you can clearly feel the strength of his ideas and the weight of his message.

That’s when it hits you:

Your real competitive advantage as a creator is you.

Your experiences.

Your worldview.

Your emotions.

Your way of understanding things.

Not your transitions, not your filters, not your “technical perfection.”

A lot of people think, “If I fix my editing, packaging, and pacing, my videos will finally work.”

But that’s not how it goes.

The more you obsess over technique, the easier it is to drift away from what actually matters —

and you end up watering down the one moment of honesty that could’ve moved people.

For me, creating comes down to three simple questions:

Do you actually understand your audience?

What are they hoping to see or feel from you?

For this specific video, what emotion do you want them to walk away with?

“And only then do you worry about filming, structure, and editing — not to make it look fancy, but to make the emotion hit clearly.”

If you get these three right, you won’t go in the wrong direction.

And the results will show up — naturally.