Don’t waste your energy on fancy tricks if you’re trying to build an IP.

If your content has no depth, no amount of editing skills can hold up your persona.

Recently I’ve been watching YouTube and studying creators who actually sell paid knowledge—and the contrast is huge.

A lot of these overseas creators keep things simple.

No flashy transitions, no aggressive cuts, no crazy hooks every three seconds.

Yet you can watch them for a long time, because the ideas are deep, the content is fresh, and the logic is solid.

You can literally feel that they’re thinking, and they’re trying their best to teach you something real.

But in the domestic scene, many creators pour most of their energy into editing tricks, pacing, “grabbing human nature,” and all kinds of marketing-style techniques.Those things might get attention, but they don’t really build your persona.

So if you want to build a personal IP or real influence, ask yourself:

Is your persona built on depth, or built on showmanship?

Do you want people to remember your tricks—or your ideas?

In the long run, skills only shape the appearance of your content.

Depth is what makes people trust you��and remember you.