The longer you create, the more lost you feel? It’s not effort — it’s direction.

Have you ever felt that the longer you create, the more lost you become?

I’ve been seeing this pattern in so many creators lately:

you’ve been posting for a while, putting in the work, but somehow everything feels messier, heavier, and completely directionless.

And I get it.z

It’s not because you’re not trying.

It’s not because you’re not smart.

It’s simply because you’ve been creating without a sense of direction.

It’s like moving in the dark.

No map. No navigation.

Just guessing your way forward — hoping you’ll somehow land in the right place.

And if you don’t know who you’re talking to,

or how you want them to see you,

why would they stop and listen?

How could you possibly persuade someone you don’t even understand?

Think about it:

you wouldn’t talk to your boss, your parents, and a 10-year-old the same way.

Different people require different strategies.

Content works exactly the same.

So when you keep creating in this “blind trial” mode,

of course you get tired.

Of course it feels like everything is falling apart.

At some point, you just want to quit.

But here’s the good news:

once you get a few key things clear,

all the confusion you’re feeling right now starts to disappear.

Suddenly you know what to film, how to say it, and where to focus.

Before you record your next piece of content, ask yourself three questions:

Who exactly is my audience, and what’s my relationship with them?

Once that’s clear, your persuasion strategy becomes obvious.

Why would they stop and listen to me?

What’s the value?

What’s the hook that makes them want to like, save, or follow?

And does that value support the way I eventually want to monetize?

How do I want them to feel about me after this video?

More trust?

More connection?

A clearer sense of who I am?

And did I actually build that into the content?

If these three things are clear,

your direction is already right —

and the results will follow. It’s just a matter of time.

If you want help figuring out where you’re stuck,

drop “map” in the comments.

I’ll send you the positioning sheet we use for our internal students.

It’ll help you see your direction way faster.